Had ownership over designing the 2021 Black Friday creatives. As it’s the biggest promotion of the year, I challenged myself to explore animation ideas that stood out from our regular promos. I landed on a 3D rotating text animation, which set the visual identity for all creatives. Project required collaborating with the Merchandising, CRM, Content and Styling teams. The emails alone drove +114% sessions to the site.
Worked with the Performance Marketing team on a Paid Social Ad project. The purpose of both ads was to boost customer sign-ups, by demonstrating Thread’s offering of personalised outfit ideas and item recommendations. Project involved working alongside our videographer; concepting, storyboarding and creating the animated graphics utilising our in-house shot footage. Videographer: Noah Harries.
Had ownership over the creative direction for the 2022 Christmas creatives. I created a product collage for Womenswear and Menswear gifting emails, adding metallic textures for a festive feel. Worked with the Content and Styling teams on copywriting and selecting products. Creatives were then translated over to Christmas editorial collages, created by our brand designer.