Redesigned the Dorothy Perkins homepage with the goal to boost engagement and modernise the page. As 80% of customers shop on mobile, I kept mobile-first in mind and included UI interactions to engage the customer. I created a wireframe in Adobe XD and a prototype in Protopie which was showcased to key internal stakeholders. Once signed off I worked with the Production and Development teams to build the page.
View Mobile Prototype View Desktop Prototype